Demand Side Platform and Service Side Platform

    CEARSLEG Digital Advertising Model for Clients they prefer to opt. Demand side mode especially for publishing advertisements in online vernacular dailies.

    CEARSLEG offer data management platform (DMP) support to clients to generate audience interest and campaign data, We work through demand-side platform (DSP) that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface, for effective monitoring and control we use supply-side platform or sell-side platform (SSP) to enable web publishers to manage their advertising space inventory.

    Our manual Agency Trading Desk (ATD) mode helps to manage programmatic media acquired through a bidding system, which intends to seek a certain audience (niche marketing) within our Media Buying Agency (MBA), we act as independent Trading Desks (ITD) for our clients who are outside the global advertising networks like Google, Bing etc.

    We provide House Trading Desks (HTD) provision for our clients where the client decides to employ an internal programmatic buying team through CEARSLEG Media Agency.

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