Online Election/ political Campaign plans
Every year the number of internet users increases drastically and according to a recent survey conducted, India tops on the survey by a massive 20% increase in internet users.
Some wonderful findings…
- As of today, India’s Internet Population stood at 375 Million ( which is the 2nd Largest in the world) , US stands 3rd
- India has seen a 20x growth in search queries in the last 5 years
- India is Google 3rd largest market globally
- India is the 5th Largest nation in term of YouTube users
- Indian’s spend around 16 hours online ( in a week) on an average. That’s more than the time we spend watching TV
Election : Trend Analysis Kerala
The internet is a realm of possibilities and what that means is that there will always be promising options, opportunities and aspects that can help gain more presence online and among the common man. With the help of effective web promotion services, promotional activities can become more appealing in the market.
Nowadays Internet is being used as a main medium of staging promotional activities in business, politics, social problems and education. When compared to the conventional mediums of promotion such as Television and Newspapers, social media has much more reach and impact among the common man.
An added advantage of Social Media promotion is that it reaches the public in split seconds and the common man can also air his views and opinions instantly. Since internet can be accessed anywhere and everywhere even in mobile phones, it has helped in reaching the public 35 times better than the conventional medium.
Political and Industrial world has always borne the fruits of online publicity. Today’s world people judge between right and wrong through the web. Hence its necessary that responsible people remove wrong information from the web and promote only right and healthy information.
Barring False Publicity
Utilizing the advantages of Collaborative Tagging and Astroturfing, one should bring up the positive reviews over the negative reviews on posts so as to increase healthy publicity.
By using the right URL information and integrating folksonomy algorithm one can achieve effective and efficient PR activities. Folksonomy based collaborative tagging, blogs with mail services integration and search engines also contribute to it.
The Interactive Husting, A New Generation Election Campaign Model
It is a virtual platform for people where representatives presented their views before their audience and public. Generally used for political campaigns; By metonymy, the term may now refer to any event, such as debates or speeches, during business campaigns and virtual road shows and for all most every business campaigns.
Augmented Reality in Election Campaigns
Conventional campaign Ads will be replaced with dynamic information, capturing the data available in Print media, Newspapers, Hoardings et al would act as an interface for Augmented Reality based campaigns; adopting Folksonomy algorithm the same information would be disseminated across social media and web, this method replaces conventional husting process published through Video Sharing portals.
In this method, the campaign is enriched with Augmented Reality (AR) based platform (The Husting platform) for candidates and concerned people where representatives present their views as in the form of speech/ talks, it has got more authenticity rather than conventional News Releases, this interactive mode will be integrated with Social Media, Web, Blogs, Online Newspapers and can be accessed via an Augmented Reality App.
Main feature is that Text, images, static ads, published in Print medias like Newspapers and Magazines can also act as interface for the Augmented Reality based campaigns; such news or information is shared across social media and web through collaborative tagging method based on the algorithm ‘folksonomy’. Augmented reality eliminates conventional The Husting process published through Video Sharing portals. News, pictures, videos uploaded online will help in attracting more users via optimised ‘link juices (catching new titles (Meta tags))’ then making readers/ viewers/ users glue (link bait) to our posts/news by frequently updating the news/posts through what is called as ‘feeds’ and promoting the activities in an effective manner online. This method is known as ‘Get Found’. This is basic pillar in inbound marketing strategy that helps attract internet users.
Collaborative tagging is an innovative logic by which we can spread news among multiple people through various social networking mediums.
In this campaign tactics Augmented Reality will be used in real time, so that votes/ publics can interact with the contestant instantaneously. This Augmented reality based Husting Apps are relatively cheaper in price and memory usage is relatively lower compared to normal mobile Apps.
This method is very effective for all type of political and business PR campaigns.
With a view to making ” politics accessible” this feature allows voters to view news and videos on the election campaign and information on the electoral process. All these features are enabled by advanced image recognition technology powered by Augmented Reality (AR) App featured in the service. The App is compatible with Desktop as well as mobile plate forms such as Android, iPhone and Blackberry devices. An augmented reality app that appears to make outdoor billboard posters speak directly to voters, this is unique in every respect, of course this tactics can grab the attention of more voters.
An innovative election campaign approach defined by CEARSLEG, An effective method for gaining ground!!!
News, pictures, videos uploaded online will help in attracting more users via optimised ‘link juices (catching new titles as in the form of Open Graph Meta tags)’ then making readers/ viewers/ users glue (link bait) to our posts/news by frequently updating the news/posts through what is called as ‘feeds’ and promoting the activities through re-marketing algorithm, where demographical factors and interest category also playing a major role, This target oriented tactics is generally called Voter Persona based approach, where reach factor will be high compared to any other tactics.
This campaign tactics are functioning based on the following Google algorithms and Rich Snippet coding standards like RDFa, MicroData, JSON and Social Media Meta data protocol feature like Open Graph etc.
|UNIVERSAL SEARCH||Integration of traditional results with News, Videos, Images, Local etc.|
|DEWEY||Unspecified updated to the search index.|
|REAL-TIME SEARCH||Twitter feeds, Google News, & new content are integrated into real-time feed.|
|CAFFEINE||Launch of new web indexing system, resulting in 50% fresher index.|
|FRESHNESS UPDATED||Greater emphasis put on recent content in search results.|
|VENICE||More localized results appear for board queries.|
|MOBILE-FRIENDLY||Mobile friendliness becomes a stronger ranking factor for mobile searchers.|
In general content leveraging and sharing same content in various social media platforms or web platforms can topple down our effort
Our strategies are unique in every respect; systematic algorithm, campaign plan, segmentation can ensure you the best result.
Our election campaign approach is purely on “Voter Persona” based tactics. Our campaign tactics is integrated with Augmented Reality, Folksonomy algorithm, Online PR, Reputation Management, and Interactive Husting.
The campaign execution is through various social media platforms, web and mobile protocols.
This method is very effective for all type of political and election campaigns, we can even support politician for their personal branding online, Online PR, and Reputation Management too